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Total Recall: How Social Insights Helped Uncover One of the Largest Defective Product Cover-ups in Recent History

As any good business knows, filtering through the “noise” (aka the millions of daily social posts) for relevant business intelligence data can be like sipping from a fire hose. As an analytics leader for nearly 15 years, Attensity has been trusted with countless insights into products, services, and customer satisfaction—or dissatisfaction. The automotive world was …

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