Social Media Monitoring, Measurement and SocialCRM – A Business Perspective

Wrapping Up The World Cup

July 8th, 2010 • Author: Maria Ogneva • 26 Comments

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We’ve been tracking various World Cup topics to see if we could uncover how people feel about various teams and events. We wrote about the top 8 teams; when there were four remaining, we wrote about them and even looked at the social media tealeaves in German to see what people were saying about their own team and matches in general.

After an epic match yesterday, Spain beat out Germany (condolences to our German colleagues!) As things reached a fever pitch, the two teams split the crowd in conversation, with Spain at a slight advantage over Germany for the first time during the Champtionship (well, they did win after all!)

wc germ spain Wrapping Up The World Cup

How did people feel about the two teams yesterday? Sentiment breakdown shows us that the crowds spoke more positively about the Spanish team. Of the positive sentiment generated by both teams, Spain owned 55% of it, while Germany owned 45% of it. In negatively sentimented chatter, Germany owned 51% of the total, and Spain owned 49% of the total conversation.

Because we track social media in 16 languages, and (did I mention?) half of us are in Germany, I just had to look at some tag clouds. Of course I had to ask a German colleague to translate it for me, but here it goes:

wm fulbol team 2 Wrapping Up The World Cup

The circled words mean (from top to bottom): “Bitter defeat”, “In the end Spain was better” and “Going forward only with Jogi”. What this last phrase means is that Germans do not blame the coach (Jogi), unlike what happens a lot of times in sports. Rather, the coach has the support of the German citizens, who is going to be an integral part of future matches and championships. Now that the German team is out, who does the German public think will win: Netherlands or Spain? Judging by the tag cloud below, it seems to be Spain (first circle):

wm germany2 circle Wrapping Up The World Cup

What about the English speakers: which of the finalist teams is the most talked about? So far, Spain owns a bit higher share of the conversation, as considered over the course of the past 30 days.

wc sov 30days Wrapping Up The World Cup

As far as sentiment goes, people love Holland a bit more. The Netherlands garners 53% of the total positive chatter, with 41% of total negative chatter, on a 46% of total conversation. Spain gets 47% of the positive chatter, and 59% of the total negative, on a 54% of the total conversation. Netherlands is definitely the darling of World Cup 2010, but we are not predicting the winner, as I mentioned before — outcome in soccer has nothing to do with social media affinity, but rather skill and experience. Well, maybe a little — strong fandom can certainly boost morale amongst the players, but it’s we are definitely not making predictions based on that. It’s really anyone’s game, and we’ll be sitting back and biting our nails on  Sunday!

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"Wrapping Up The World Cup" was published on July 8th, 2010.

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Comments on "Wrapping Up The World Cup": 26 Comments

  1. The Netherlands Grabs 53% Positive Sentiment in World Cup Social Media Conversations | Insurance For Less wrote,

    [...] has issued its analysis of the sentiment expressed in social media about the World Cup finalists (http://blog.attensity.com/2010/07/08/wrapping-up-the-world-cup-spain-netherlands-finalists/). This analysis, drawn from the full spectrum of social media (e.g., Twitter, Facebook, blogs, [...]

  2. Spain owns the social media conversation, Holland the positive sentiment #worldcup wrote,

    [...] CRM platform vendor Attensity has issued its analysis of the sentiment expressed throughout various social media platforms about the World Cup finalists. Based on data [...]

  3. Spain Owns The Social Media Conversation, Holland The Positive Sentiment #WorldCup | Movies wrote,

    [...] CRM platform vendor Attensity has issued its analysis of the sentiment expressed throughout various social media platforms about the World Cup finalists. Based on data [...]

  4. Spain Owns The Social Media Conversation, Holland The Positive Sentiment #WorldCup | My Blog wrote,

    [...] CRM platform vendor Attensity has issued its analysis of the sentiment expressed throughout various social media platforms about the World Cup finalists. Based on data [...]

  5. Em mídia social, Holanda tem ligeira vantagem sobre Espanha | Vida em Rede - Rafael Sbarai - VEJA.com wrote,

    [...] próximo domingo. Segundo relatório divulgado nesta sexta-feira pela empresa de métricas de web Attensity, a equipe que derrotou o Brasil nas quartas-de-final da Copa da África do Sul vem recebendo [...]

  6. Technology Channel » Spain Owns The Social Media Conversation, Holland The Positive Sentiment #WorldCup wrote,

    [...] CRM platform vendor Attensity has issued its analysis of the sentiment expressed throughout various social media platforms about the World Cup finalists. Based on data [...]

  7. Spain Owns The Social Media Conversation, Holland The Positive Sentiment #WorldCup « Whella – Latest News on Wireless Topics wrote,

    [...] CRM platform vendor Attensity has issued its analysis of the sentiment expressed throughout various social media platforms about the World Cup finalists. Based on data [...]

  8. Spain owns the social media conversation, Holland the positive sentiment #worldcup | Blogle.org wrote,

    [...] CRM platform vendor Attensity has issued its analysis of the sentiment expressed throughout various social media platforms about the World Cup finalists. Based on data [...]

  9. The Netherlands Grabs 53% Positive Sentiment in World Cup Social Media Conversations | PressRelease.net wrote,

    [...] has issued its analysis of the sentiment expressed in social media about the World Cup finalists (http://blog.attensity.com/2010/07/08/wrapping-up-the-world-cup-spain-netherlands-finalists/). This analysis, drawn from the full spectrum of social media (e.g., Twitter, Facebook, blogs, [...]

  10. The Netherlands Grabs 53% Positive Sentiment in World Cup Social Media Conversations | Latest World News wrote,

    [...] has issued its analysis of the sentiment expressed in social media about the World Cup finalists (http://blog.attensity.com/2010/07/08/wrapping-up-the-world-cup-spain-netherlands-finalists/). This analysis, drawn from the full spectrum of social media (e.g., Twitter, Facebook, blogs, [...]

  11. Spain Owns The Social Media Conversation, Holland The Positive Sentiment #WorldCup | TechShadez wrote,

    [...] CRM platform vendor Attensity has issued its analysis of the sentiment expressed throughout various social media platforms about the World Cup finalists. Based on data [...]

  12. themaria wrote,

    Ladies and gents, the #worldcup is wrapping up, and we got the social media goods on #ESP & #NED [charts] http://bit.ly/cKUrph #fb

    This comment was originally posted on Twitter

  13. Faust28 wrote,

    RT @attensity Wrapping Up The World Cup http://bit.ly/cKUrph

    This comment was originally posted on Twitter

  14. Faust28 wrote,

    웹 상의 단어 조합 및 분석을 이런 식으로. Wrapping Up The World Cup http://bit.ly/cKUrph

    This comment was originally posted on Twitter

  15. hirstys wrote,

    http://bit.ly/9ujG0E Twitter and the final? The traffic is Spanish by volume, but it will be Holland if you look at who is most positive.

    This comment was originally posted on Twitter

  16. eladm wrote,

    #NED taking 53% positive sentiment in the analysis we did with @Attensity360 take a look: http://bit.ly/9ujG0E #worldcup

    This comment was originally posted on Twitter

  17. Claudia_Imhoff wrote,

    Sentiment analysis by #Attensity says Netherlands is sentimental favorite for #WorldCup http://tinyurl.com/2ecbmal Well, they are mine…

    This comment was originally posted on Twitter

  18. hi_noriko wrote,

    いよいよ明日の深夜はワールドカップの決勝戦。これはソーシャルメディア上のオランダ&スペインに関するコメントを分析した記事。 前向きなコメントではスペインの方が多く、後ろ向きなコメントはドイツが若干多い。RT @attensity http://bit.ly/cKUrph

    This comment was originally posted on Twitter

  19. maurijn_kloek wrote,

    RT @Claudia_Imhoff: Sentiment analysis by #Attensity says Netherlands is sentimental favorite for #WorldCup http://tinyurl.com/2ecbmal Well, they are mine…

    This comment was originally posted on Twitter

  20. TomBooijink wrote,

    RT nice! @rlimburg: Sentiment analysis on #socialmedia data. Subject: the #worldcup final. http://bit.ly/9ujG0E

    This comment was originally posted on Twitter

  21. LaurelEarhart wrote,

    RT @rlimburg: Sentiment analysis on #socialmedia data. Subject: the #worldcup final. http://bit.ly/9ujG0E

    This comment was originally posted on Twitter

  22. LaurelEarhart wrote,

    RT @Claudia_Imhoff: Sentiment analysis by #Attensity says Netherlands is sentimental favorite for #WorldCup http://tinyurl.com/2ecbmal Well, they are mine…

    This comment was originally posted on Twitter

  23. TiborP wrote,

    RT @rlimburg: Sentiment analysis on #socialmedia data. Subject: the #worldcup final. http://bit.ly/9ujG0E

    This comment was originally posted on Twitter

  24. soakdigital wrote,

    Attensity have been analyising the World Cup final via Twitter, the results; a moral victory for Holland http://tinyurl.com/2ecbmal

    This comment was originally posted on Twitter

  25. mrTomSab wrote,

    RT @eladm: German social media doesnt blame German coach for the missed #worldcup – according to analysis done by @attensity360 http://bit.ly/9ujG0E

    This comment was originally posted on Twitter

  26. themaria wrote,

    RT @eladm: German social media doesn’t blame German coach 4 missed #worldcup – via to analysis done by @attensity360 http://bit.ly/9ujG0E

    This comment was originally posted on Twitter

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