SERVING THE SOCIAL CUSTOMER: CHANGING YOUR COMPANY FROM THE OUTSIDE-IN
Cost: Free with Registration
Who: Brian Solis
We are delighted to bring you Brian Solis for this very important conversation. Social media is often credited for “changing everything” and finally introducing an era of “two-way communication” between businesses and customers. Access to networks and tools indeed offer organizations the privilege and opportunity to connect directly with the fifth P of the marketing mix, “People.” Suddenly, the “everything” that changes is indeed, everything.
What’s not changing fast enough however, are the cultures of businesses to support the changes taking place around them. What steps should companies be taking to manage this change and scale adaptation?
Simply publishing tweets and blogposts, and updating status on a brand page in Facebook are only just the beginning. In our attempts to connect with individuals in their habitats, networks where they’re in control of their experiences and the relationships they establish, we have to earn and re-earn their attention and connection. What we’ll learn in the process will affect, and hopefully improve, marketing, sales, product development, customer relationship management, PR, and any outside-facing part of our organization. How can you help your organization make this fundamental shift?
Listen to Brian Solis, author of Engage as he discusses approaches for embracing this change:
- How you as an individual will be the agent for change
- An overview of the roles of the social customer
- The disconnect between brands and the last mile of engagement
- How and why companies need to change, and key areas that are being impacted within a company
- How to get topline support for key initiatives that will evolve the organization
About Brian Solis
Brian Solis is globally recognized as one of the original thought leaders on the convergence Traditional Media and Social Media. A popular speaker and author, his most recent book “Engage” is a guide for champions and executives to integrating new technologies and methodologies into everyday life. BrianSolis.com is among the top 1.5% of all blogs tracked by Technorati. Solis is a contributor to TechCrunch, BrandWeek, and Mashable, and the publisher of bub.blicio.us, a popular lifestyle and technology blog. Brian is also Principal of FutureWorks, an award-winning Silicon Valley agency.
More about this series: Attensity360 is sponsoring a series of social media thought leadership webcasts. The events focus on sharing knowledge and value with the community and feature leaders and best practices from the community at large. Watch our blog and website for announcements regarding upcoming events, and past recordings are also available.
themaria wrote,
Join us for webinar with @briansolis “Serving the social customer: changing your company from the outside-in” http://bit.ly/93UC9O #fb
This comment was originally posted on Twitter
| Link | July 2nd, 2010 at 4:47 am
attensity wrote,
RT @themaria: Join us for webinar with @briansolis “Serving the social customer: changing your company from the outside-in” http://bit.ly/93UC9O #fb
This comment was originally posted on Twitter
| Link | July 2nd, 2010 at 4:50 am
SerenSojo71 wrote,
RT @TiffanyPR: RT @themaria Join us for wbnar w/ @briansolis “Serving the social customer: changing your company from the outside-in” http://bit.ly/93UC9O
This comment was originally posted on Twitter
| Link | July 2nd, 2010 at 9:13 am
themaria wrote,
Join us for webinar with @briansolis “Serving the social customer: changing your company from the outside-in” http://bit.ly/93UC9O
This comment was originally posted on Twitter
| Link | July 2nd, 2010 at 8:01 pm
repackaged wrote,
I’m in! / RT @themaria: Join us for webinar with @briansolis “Serving the social customer …” http://bit.ly/93UC9O
This comment was originally posted on Twitter
| Link | July 2nd, 2010 at 8:20 pm
briansolis wrote,
RT @attensity “Serving the Social Customer” a free webinar… http://bit.ly/aEccd5
This comment was originally posted on Twitter
| Link | July 2nd, 2010 at 10:41 pm
glfceo wrote,
RT @attensity “Serving the Social Customer” a free webinar… http://bit.ly/aEccd5 (via @briansolis)
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| Link | July 2nd, 2010 at 10:43 pm
OMGRichard wrote,
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This comment was originally posted on Twitter
| Link | July 2nd, 2010 at 10:47 pm
catevz wrote,
RT @briansolis: RT @attensity “Serving the Social Customer” a free webinar… http://bit.ly/aEccd5
This comment was originally posted on Twitter
| Link | July 2nd, 2010 at 10:47 pm
OMGRichard wrote,
“Serving the Social Customer” a free webinar… http://bit.ly/aEccd5 @OMGJamesC @OMGSlavka
This comment was originally posted on Twitter
| Link | July 2nd, 2010 at 10:48 pm
kdc wrote,
RT @briansolis: RT @attensity “Serving the Social Customer” a free webinar… http://bit.ly/aEccd5
This comment was originally posted on Twitter
| Link | July 2nd, 2010 at 11:02 pm
kathybabb wrote,
RT @briansolis: RT @attensity “Serving the Social Customer” a free webinar… http://bit.ly/aEccd5
This comment was originally posted on Twitter
| Link | July 2nd, 2010 at 11:40 pm
4EveRYounG wrote,
#Webinar | 21 July 2010 Serving the Social Consumer: Changing your company from the outside-in with @BrianSolis http://is.gd/diQDh
This comment was originally posted on Twitter
| Link | July 7th, 2010 at 4:02 pm
vitaevino wrote,
RT @attensity “Serving the Social Customer” Webinar w Brian Solis, July 21 Free with registration: http://bit.ly/aEccd5 #socialmedia
This comment was originally posted on Twitter
| Link | July 20th, 2010 at 5:42 pm
brandirahill wrote,
RT @vitaevino: RT @attensity “Serving the Social Customer” Webinar w Brian Solis, July 21 Free with registration: http://bit.ly/aEccd5 #socialmedia
This comment was originally posted on Twitter
| Link | July 20th, 2010 at 5:49 pm