I actively blog, tweet and speak about best practices in social media monitoring, measurement, engagement, customer service and customer expience. With that, I get a lot of questions, and I start to see patterns in what the most needed areas for education are. So I’ve decided to start a weekly tips edition, where I make a short video in under 5 minutes and deep dive into a narrow topic that has to do with social media monitoring, measurement, engagement, customer service, collaboration, SocialCRM, and others. I’m happy to introduce the first video “Share of Conversation”. Also known as share of voice (check out the Altimeter report on social media metrics), this concept has been adapted from traditional advertising metrics to match the reality of social business. You should watch the whole video, but here’s are some brief takeaways:
- Share of voice is the % of conversation about you (total conversation about you and competitors should add up to 100%)
- You need to know your share across all social media, as well as by medium (Twitter, blogs, discussion forums)
- You need to know the same about your competitors.
- If your competitors outperform you in a certain medium, dig in and find out why
- You need to track your share over time
- It’s also useful to track your share of all positive conversations across the industry, as well as negative
- If you aren’t getting the results you want, go back and examine what’s not working, and what’s working for the rest of the industry
- When looking at what other companies are doing, don’t be a copycat, but rather create something original and buzzworthy, something of value
I hope you come back for more of my weekly tips!
Tweets that mention Weekly Social Media Tips and Tricks | Attensity Blog -- Topsy.com wrote,
[...] This post was mentioned on Twitter by Maria Ogneva, nancyrubin, Social Media, Paul Mason , Mark Dixon and others. Mark Dixon said: RT @agsocialmedia: Interesting update: Social Media Tips and Tricks http://bit.ly/deaHWy [...]
| Link | July 30th, 2010 at 9:34 pm
Kevin Ferrasci OMalley wrote,
Maria:
Enjoyed the video. You mentioned “dig into the data” Does the Attensity tool allow
you to look deeper at the data ? For instance in your example when Southwest Airlines was
leading in overall share of coverage could the tool show: a) positive or negative mentions or
b) who are the influencers ?
thanks,
Kevin
twitter.com/kfom
| Link | July 31st, 2010 at 3:54 am
Maria Ogneva wrote,
Thanks, Kevin! Yes, you can dig into the data from each point on the graph, and slice and dice (and also sort) the data any way you want. I want to keep each little “tip” very short, in bite-sized bites. So I didn’t want to go too deep or make it a demo of the product. Rather, I’m explaining a concept and illustrating it with some data. I already prepared a tip for next week, but I’m thinking the week after that, I’ll do influence, and then negative vs. positive
We can always give you a full-on personalized demo if you want!
Cheers!
- Maria
| Link | July 31st, 2010 at 5:32 pm
Weekly Social Media Tips: Engagement Channels | Attensity Blog wrote,
[...] tips! You are back this week, which means that I didn’t completely scare you off with last week’s installment, where we talked about share of conversation. Many companies by now recognize the [...]
| Link | August 4th, 2010 at 3:17 pm
themaria wrote,
Fun New Project I’m doing with @attensity: Weekly Social Media Tips and Tricks http://bit.ly/aBk3Cn #fb
This comment was originally posted on Twitter
| Link | July 30th, 2010 at 7:18 pm
nancyrubin wrote,
RT @attensity Social Media Tips and Tricks http://bit.ly/aBk3Cn
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| Link | July 30th, 2010 at 7:28 pm
agsocialmedia wrote,
Interesting update: Social Media Tips and Tricks | Attensity Blog: I’m happy to introduce the first video “Share o… http://bit.ly/deaHWy
This comment was originally posted on Twitter
| Link | July 30th, 2010 at 7:50 pm
c1pher wrote,
RT @agsocialmedia: Interesting update: Social Media Tips and Tricks http://bit.ly/deaHWy
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| Link | July 30th, 2010 at 8:29 pm
pauljmason wrote,
RT @c1pher: RT @agsocialmedia: Interesting update: Social Media Tips and Tricks http://bit.ly/deaHWy
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| Link | July 30th, 2010 at 8:33 pm
social_median wrote,
Social Media Tips and Tricks | Attensity Blog: Social Media Monitoring, Measurement and SocialCRM – A Business Per… http://bit.ly/aNpNY0
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| Link | July 30th, 2010 at 8:44 pm
SocialPro wrote,
Weekly Social Media Tips and Tricks | Attensity Blog http://bit.ly/90kMy4
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| Link | July 30th, 2010 at 11:01 pm
matstejil wrote,
Weekly Social Media Tips and Tricks | Attensity Blog http://bit.ly/90kMy4
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| Link | July 30th, 2010 at 11:01 pm
NickGVIT wrote,
Weekly Social Media Tips and Tricks | Attensity Blog: Social Media Monitoring, Measurement and SocialCRM – A Busin… http://bit.ly/b9b4HU
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| Link | July 30th, 2010 at 11:28 pm
attensity wrote,
In case you haven’t seen: we are launching Weekly Social Media Tips and Tricks http://bit.ly/aBk3Cn – check back weekly for fresh content!
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| Link | July 30th, 2010 at 11:47 pm
Attensity360 wrote,
In case you haven’t seen: we are launching Weekly Social Media Tips and Tricks http://bit.ly/aBk3Cn – check back weekly for fresh content!
This comment was originally posted on Twitter
| Link | July 30th, 2010 at 11:47 pm
LolliPopSocial wrote,
SocMed News: Weekly Social Media Tips and Tricks: I actively blog, tweet and speak about best practices in social … http://bit.ly/aYzmFW
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| Link | July 31st, 2010 at 12:15 am
dmiamSIC wrote,
Weekly Social Media Tips and Tricks | Attensity Blog http://bit.ly/askpL3
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| Link | July 31st, 2010 at 1:47 am
dmiamSIC wrote,
Weekly Social Media Tips and Tricks | Attensity Blog http://bit.ly/askpL3
This comment was originally posted on Twitter
| Link | July 31st, 2010 at 1:47 am
sumriyajid wrote,
Weekly Social Media Tips and Tricks | Attensity Blog: Social Media Monitoring, Measurement and SocialCRM – A Busin… http://bit.ly/aDPUiZ
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| Link | July 31st, 2010 at 3:17 am
eladm wrote,
RT @sumriyajid: Weekly Social Media Tips and Tricks | Attensity Blog: SocialCRM – http://bit.ly/aDPUiZ
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| Link | July 31st, 2010 at 3:20 am
mdehaaff wrote,
RT @themaria: Fun New Project I’m doing with @attensity: Weekly Social Media Tips and Tricks http://bit.ly/aBk3Cn #fb
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| Link | August 2nd, 2010 at 3:18 pm
attensity wrote,
We launched weekly tips! First 3 weeks: share of voice http://bit.ly/9yTgjA, channels http://bit.ly/aoRkfs & influence http://bit.ly/bSb2Zl
This comment was originally posted on Twitter
| Link | August 16th, 2010 at 6:27 pm