A bunch of statistics came out recently that again prove the benefits of adding social to your customer experience mix. In the past I have listed out some of these examples – so I thought I would publish some of these new ones – see below. 
The first place I found that they were published was in an interesting article on the Deming Hill site about why executives hate social media! I found it kind of funny that a consulting firm that sells consulting and research about social media would write a story like this – but as with any use of hyperbole to make a point, the story ultimately moved to value, while at the same time providing a good view on what some executives probably do actually think of social media.
Below are some of the stats:
- Lenovo has experienced a 20% reduction in activity to their call center since they launched their community website for customers
- Blendtec quintupled sales with its “Will it Blend” series on YouTube
- Naked Pizza set a one-day sales record using social media: 68% of their sales came via twitter and 85% of their new customers
- Software company Genius.com reports 24% of social media leads convert to sales opportunities
- Dell has already made over $7 million in sales via Twitter
- 37% of Generation Y heard about the Ford Fiesta via social media BEFORE its launch in the US and currently 25% of Ford’s marketing budget is spent on digital/social media
- 71% of companies plan to increase investments in social media by an average of 40%
- A recent Wetpaint/Altimeter Group study found companies that widely engage in social media surpass their peers in both revenue and profit
Some of these stats are pretty amazing. If you are trying to figure out how to get started, you may be interested in taking a look at the new service we launched, Voice of the Customer Audit. This audit will get you on the way towards figuring out where and how to participate in social media listening and analysis, as well as how to think about listening and analyzing the voice of the customer – no matter what channel you “hear” it in (email, sms/text, chats, etc.).
(Sources for Statistics: meyersreport.com, Lenovo Social, George Wright Blendtec, Mashable, EConsultancy, Business Week)
Photo Credit: Todd Klassy
themaria wrote,
.@mdehaaff posts on @attensity blog: Does Listening to the Voice of the Customer Help Your Business? [stats] http://bit.ly/bUGSXZ
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| Link | August 11th, 2010 at 2:22 am
mich8elwu wrote,
RT @themaria @mdehaaff posts on @attensity: Does Listening to the Voice of the Customer Help Your Business? http://bit.ly/bUGSXZ | gr8 stats
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| Link | August 11th, 2010 at 2:26 am
gpach01 wrote,
Reading: Does Listening to the Voice of the Customer Help Your Business? by @mdehaaff posts on @attensity http://bit.ly/bUGSXZ |RT @themaria
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| Link | August 11th, 2010 at 2:30 am
LolliPopSocial wrote,
SocMed News: Does Listening to the Voice of the Customer Help Your Business?: A bunch of statistics came out recen… http://bit.ly/a68cEW
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| Link | August 11th, 2010 at 4:34 am
jessie176 wrote,
@attensity blog: unternehmen die #socialmedia nutzen, machen mehr umsatz und gewinn http://tinyurl.com/27rctyc
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| Link | August 11th, 2010 at 9:53 am
hughmacken wrote,
RT @mich8elwu: Does Listening to the Voice of the Customer Help Your Business? http://bit.ly/bUGSXZ | gr8 stats
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| Link | August 11th, 2010 at 1:59 pm
LezlieDavis wrote,
Very interesting stats on corporate use of Social Media – Great Confirmation! http://ow.ly/2pVlP
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| Link | August 16th, 2010 at 11:25 am
tcreativo wrote,
Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp Y no lo decimos nosotros, lo dicen los datos
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 4:15 pm
infinita wrote,
RT @tcreativo: Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp Y no lo decimos nosotros, lo dicen los datos
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 4:16 pm
AnitaIndriago wrote,
RT @tcreativo: Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp Y no lo decimos nosotros, lo dicen los datos
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 4:19 pm
pedrojarce wrote,
RT @tcreativo: Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp Y no lo decimos nosotros, lo dicen los datos
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 4:20 pm
rogerbretau wrote,
RT @attensity http://bit.ly/bUGSXZ Las #redes_sociales ayudan a los #negocios. Lo dicen los datos. #redessociales #socialmedia #marketing
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| Link | August 23rd, 2010 at 4:21 pm
CafeTaipa wrote,
Interesantes cifras RT: @tcreativo: Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 4:22 pm
m_villagordo wrote,
RT @tcreativo: Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp Y no lo decimos nosotros, lo dicen los datos
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 4:22 pm
esthervargasc wrote,
RT @CafeTaipa: Interesantes cifras RT: @tcreativo: Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 4:22 pm
nosolopubli wrote,
RT @tcreativo: Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp Y no lo decimos nosotros, lo dicen los datos
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 4:43 pm
mareacultural wrote,
RT: @tcreativo: Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 4:47 pm
eidriaN wrote,
RT @mareacultural: RT: @tcreativo: Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 4:48 pm
MaryCertad wrote,
#RedesSociales RT @tcreativo: Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp …
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 4:52 pm
ocarrerof wrote,
RT @MaryCertad: #RedesSociales RT @tcreativo: Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp …
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 4:54 pm
JoseManuelR wrote,
RT @MaryCertad: #RedesSociales RT @tcreativo: Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp …
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 4:55 pm
JesusIglesias wrote,
RT @tcreativo: Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp Y no lo decimos nosotros, lo dicen los datos
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 5:00 pm
bunkersoldiers wrote,
RT @tcreativo: Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp Y no lo decimos nosotros, lo dicen los datos
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 5:04 pm
ExpoConsultores wrote,
RT @JoseManuelR: RT @MaryCertad: #RedesSociales RT @tcreativo: Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp …
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 5:10 pm
Hipermedia_MKT wrote,
RT @tcreativo Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp Y no lo decimos nosotros, lo dicen los datos
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 5:11 pm
jlbriseno wrote,
RT @tcreativo Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp Y no lo decimos nosotros, lo dicen los datos
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 5:11 pm
philias_mx wrote,
Un buen reflejo de la importancia de Escuchar en Social Media http://bit.ly/d2Wc8G
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 5:14 pm
JOYphilias wrote,
Un buen reflejo de la importancia de Escuchar en Social Media http://bit.ly/d2Wc8G
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 5:14 pm
raul_sp wrote,
RT @tcreativo: Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp Y no lo decimos nosotros, lo dicen los datos
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 5:29 pm
SoyVictorGarcia wrote,
RT @jlbriseno: RT @tcreativo Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp Y no lo decimos nosotros, lo dicen los datos
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 5:31 pm
david_pozo wrote,
RT @tcreativo: Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp Y no lo decimos nosotros, lo dicen los datos
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 6:00 pm
hcomunicacion wrote,
RT @david_pozo @tcreativo: Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp , lo dicen los datos
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 6:02 pm
GrupoGhersy wrote,
Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp Y no lo decimos nosotros, lo dicen los datos vía @tcreativo
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| Link | August 23rd, 2010 at 6:35 pm
lelalec wrote,
RT @CafeTaipa: Interesantes cifras RT: @tcreativo: Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 7:03 pm
hcomunicacion wrote,
RT @lelalec: RT @CafeTaipa: Interesantes cifras RT: @tcreativo: Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp
This comment was originally posted on Twitter
| Link | August 23rd, 2010 at 7:06 pm
gemagarrido wrote,
RT @tcreativo: Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp Y no lo decimos nosotros, lo dicen los datos
This comment was originally posted on Twitter
| Link | August 24th, 2010 at 5:39 am
Fjsalcedo wrote,
RT @tcreativo: Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp Y no lo decimos nosotros, lo dicen los datos
This comment was originally posted on Twitter
| Link | August 24th, 2010 at 6:35 am
LaTrinchera wrote,
RT @tcreativo: Los #SocialMedia mejoran la experiencia de los clientes http://bit.ly/9eodfp lo dicen los datos
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| Link | August 24th, 2010 at 8:15 am