Social media has ushered in a new era of a more democratic publishing process, which has been great for us as individuals, as well as businesses. It’s great for individuals because we have an unprecedented ability to create and share — share our thoughts, passions, world views and hobbies — and by doing so connect with likeminded individuals all over the globe, regardless of nationality, geography, language or timezone. The world has become smaller, and no man is an island any longer. It’s also been great for businesses, because we now know what our customers and prospects, and we don’t even need to ask them — all we need to do is listen. Listening is not easy, however; especially due to the volume of content that’s created. The problem is further exacerbated for large consumer brands, which can have tens of thousands of people talking about them at any given minute.
This is why unstructured text analytics are going to become absolutely crucial to those businesses who want to listen, understand and scale their listening and understanding. This is why we do what we do at Attensity. From the more basic, do-it-yourself tag phrases inside the Attensity360 product, to the more advanced semantic analytics in Attensity Analyze — about allowing brands to make sense of it all with actionable insights.
Making sense of it all is no trivial matter, and in this brief video I talk about creating word clouds via Wordle and phrase clouds via Attensity360. Applications range from personal branding, to ensuring that your blog is “on brand”, to surfacing trends in conversations around your brand or product.
Akash Bhatia wrote,
Thanks for the tip on Wordle (love it).
I think while most of the focus on unstructured data has been on the social side, the real value I’ve seen has been in the in the “unglamorous” side of the house – i.e. unstructured data within the company – email, feedback, call center transcripts.
Akash
| Link | August 19th, 2010 at 7:12 am
Tweets that mention Making Sense Of Unstructured Social Media Data | Attensity Blog -- Topsy.com wrote,
[...] This post was mentioned on Twitter by Maria Ogneva, Janet Jozefak and Hugh Macken, Catherine van Zuylen. Catherine van Zuylen said: RT @themaria Our weekly social media tip is up @attensity: Making Sense Of Unstructured Social Media Data http://bit.ly/akDRWn #voc #fb [...]
| Link | August 19th, 2010 at 9:27 am
themaria wrote,
Our weekly social media tip is up on @attensity blog: Making Sense Of Unstructured Social Media Data http://bit.ly/akDRWn #voc #fb
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| Link | August 19th, 2010 at 6:23 am
JanetJoz wrote,
RT @themaria weekly social media tip up on @attensity blog: Making Sense Of Unstructured Social Media #Data http://bit.ly/akDRWn #voc #fb
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| Link | August 19th, 2010 at 6:32 am
catevz wrote,
RT @themaria Our weekly social media tip is up @attensity: Making Sense Of Unstructured Social Media Data http://bit.ly/akDRWn #voc #fb
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| Link | August 19th, 2010 at 6:41 am
hughmacken wrote,
RT @themaria: Our weekly social media tip is up on @attensity blog: Making Sense Of Unstructured Social Media Data http://bit.ly/akDRWn
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| Link | August 19th, 2010 at 7:36 am
ManyaMayes wrote,
RT @themaria: Our weekly social media tip on @attensity blog: Making Sense Of Unstructured Social Media Data http://bit.ly/akDRWn #voc #fb
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| Link | August 19th, 2010 at 2:53 pm
catevz wrote,
Today @themaria covers approaches brands can better hear voice of the customer in social media http://bit.ly/akDRWn
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| Link | August 19th, 2010 at 2:58 pm
eladm wrote,
RT @catevz: Today @themaria covers approaches brands can better hear voice of the customer in social media http://bit.ly/akDRWn
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| Link | August 19th, 2010 at 4:05 pm
rebeccadenison wrote,
Making Sense Of Unstructured Social Media Data – have you ever used this method? http://bit.ly/axC7J7
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| Link | August 19th, 2010 at 5:15 pm
themaria wrote,
Check out my latest weekly SM tip on @attensity blog: Making Sense Of Unstructured Social Media Data http://bit.ly/akDRWn h/t @jaybaer #voc
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| Link | August 19th, 2010 at 6:52 pm
MurrayNewlands wrote,
RT @themaria: Check out my latest weekly SM tip on @attensity blog: Making Sense Of Unstructured Social Media Data http://bit.ly/akDRWn h/t @jaybaer #voc
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| Link | August 19th, 2010 at 6:55 pm
gpach01 wrote,
Making Sense Of Unstructured Social Media Data by @themaria http://ow.ly/2sbP4 #scrm #sm #pr
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| Link | August 20th, 2010 at 1:34 am
LolliPopSocial wrote,
SocMed News: Making Sense Of Unstructured Social Media Data: Social media has ushered in a new era of a more democ… http://bit.ly/bTZGQw
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| Link | August 20th, 2010 at 4:45 am