Awards shows and big televised events are incomplete these days without knowing what the social media universe thought – as evidenced with the Grammys, Super Bowl, and now the Oscars. Attensity Media, Attensity’s media and entertainment arm, looked at social … Continued
Attensity Blog
Posts by ihersey
Rihanna, Chris Brown big winners in “social Grammys”
Singers Rihanna and Chris Brown may feel their controversial relationship is, like the title of their November collaboration, “Nobody’s Business,” but Grammy viewers commenting on social media would appear to disagree, according to analysis by Attensity Media that showed mentions … Continued
Givenchy triumphs in Grammy red carpet fashion throwdown
Florence + the Machine shared the social media version of “Cosmic Love” with Givenchy, the designer of lead singer Florence Welch’s dramatic green evening gown for the Grammys, during the awards ceremony’s red carpet sequence, according to an analysis of … Continued
American Idol – live and in social media
I’ve been using our Social Media Command Center to analyze this season’s American Idol fan reaction to the contestants. In addition to the application’s utility for tracking immediate reaction to the live broadcasts, I was also looking at whether the … Continued
Netflix failing to heed the Voice of the Customer
If there’s one thing I love more than triathlons, a fine red wine, or the Aloha State, it’s strategy. Technology strategy, account strategy, nutrition strategy (in long Ironman events) and, most of all, business strategy. Sometimes when companies break the … Continued