Every year, the first question you hear the morning after the Super Bowl is generally not “what did you think of the game?,” but rather “what did you think of the ads?” So, what was it about the commercials, particularly … Continued
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Attensity Social Analysis of Super Bowl Advertising Campaigns (Part 2)
Welcome back! We continue our analysis of social media conversations related to this year’s pre-released Super Bowl ad campaigns. And, like the second half of most football games, our next set of analyses here holds even more excitement and surprises! … Continued
Attensity Social Analysis of Super Bowl Advertising Campaigns (Part 1)
It’s that time of year again, and as with Super Bowls of years past, the cost to place advertisements remains staggeringly high. The base rate for a 30-second ad to air during the big game this coming weekend is a … Continued
Can Social Media Insights Predict Super Tuesday Election Results?
Attensity has been monitoring the Republican presidential debates and primaries for several weeks. We recently announced how Attensity has been working with Yahoo! to provide real-time social analytics for the televised GOP debates, and this week USA Today and FOX … Continued
Social Media Customers Speak Out on Google Privacy Issue
In early 2012, Google announced an enhancement to its search capabilities. The new service, called Search Plus Your World, is designed to “transform Google into a search engine that understands not only content, but also people and relationships.” At the … Continued