I wrote about using analytics to get more value out of communities and how to use analytics to get to know your customers better. However, the more I think about it, the more that I see the accuracy of the … Continued
Attensity Blog
Posts by esteban
The Evolution of Customer Familiarity
Customer Familiarity can be defined in one of two ways: how much a customer knows about a company’s processes or how well a company knows their customers. Although it brings certain issues of loyalty, commitment, and retention with it, how … Continued
Leveraging Communities through Analytic Engines
The driving force for the Social Customer era is the participation in communities both for social and professional purposes. From the structured social networks (e.g. Facebook and Twitter) to company-owned or company-sponsored communities used for support, sales prospecting, or research … Continued