If you are planning to be in the New York area next week, Attensity invites you to come see us at the 2012 Sentiment Analysis Symposium on May 8th, where Catherine Van Zuylen, Attensity’s VP of Products, will present “How Does That Make You Feel? Sentiment Analysis in 2012.”

Attensity recently sponsored the Social Media Analytics Summit in April, and it was great to see so many customers come and share real, practical business use cases for social analytics and engagement. If you missed it, and even if you were there, you can now download the use case presentations, including the audio tracks, from Attensity customers EMC and Neiman Marcus.

Keith Paul, Chief Listener at EMC, presented “From Listening to Analytics,” about EMC’s ongoing social media journey. In his presentation, Keith shared how EMC has grown from its initial social listening project to tying social measurement to business questions, and is implementing a “hub and spoke” strategy for social engagement throughout the enterprise.

Jeff Rosenfeld, Director of Customer Insight & Analytics at Neiman Marcus, shared data in his presentation generated from Attensity Analyze, which the company uses to analyze social media feedback on promotions, as well as practical examples of how the luxury retailer made that data actionable.

Download the presentations here.

And for more social analytics business use cases, Attensity’s new eBook, “Making Social Insights Actionable: Use Cases from the Field,” is also available for download. Organizations embarking on Social CRM initiatives can use these best practices and lessons learned through Attensity’s work with the world’s leading brands as a roadmap for your own social customer implementations.