Recently, we announced that EMC was using the Attensity Command Center to analyze real-time social media conversations at the company’s EMC World 2012 conference in Las Vegas.
This week, EMC is once again using the Attensity Command Center to analyze social media conversations around an even bigger event – the US Open golf tournament, held this week at the Olympic Club in San Francisco. EMC is a sponsor of the Open, where Tiger Woods, Phil Mickelson, Rory McIlroy and other PGA Tour legends are competing to win “Golf’s Toughest Test.” (Michael Thompson is currently in the lead at 4 under par. Woods is tied for 2nd with a first-round score of 69.)
“EMC is on a social listening journey, with the goal of making social media engagement a part of our core business processes,” says Keith Paul, Chief Listener at EMC. “We chose the Attensity Command Center for its unique ability to go beyond social monitoring to deliver detailed, real-time analysis of social customer conversations. We look forward to taking advantage of the Command Center on an ongoing basis and around other special events.”
The Attensity Command Center pulls data from over 150 million social media and online sources, including the full Twitter Firehose, Facebook, forums, blogs, online news, video sites, review sites and more. Using Attensity’s semantic technology, this data is filtered, tagged and enriched in real time to identify key business metrics, then delivered via dynamic reports displayed on multiple large screens. We call this the Attensity Command Center.
The screens, deployed now at EMC’s offices in Santa Clara, CA, show up-to-the second, dynamic reports including a live conversation stream, volume reports, and geographical distribution of social media contributors posting comments about the tournament, key sponsors, and other EMC topics.
As well as top themes being discussed, and the key influencers driving the social media discussions. Attensity automatically pulls this data from the social stream using our semantic engines, rather than using keywords to look for the data. This lets the data “tell the story” of what social commenters are talking about, rather than making assumptions in advance.
In addition to following the golfers, EMC is using Attensity to track social media mentions of key sponsors and advertisers, which include EMC’s own customers, during the tournament.
And because EMC is a leader in Big Data infrastructure and storage, the company is also analyzing social media conversations about Big Data themes and providers.
Pretty cool, huh?
For more information about Attensity’s real-time social analytics, contact us for a virtual Command Center tour today.