I am excited to announce the release of our New Product Introduction solution! The new application provides marketing executives, brand and product managers with real-time research and insights about each phase of their product launch.
The New Product Introduction solution is part of our series of analytics suites designed to solve specific business challenges. It will be followed by ones tailored for Customer Care Analytics, Brand Analytics, Campaign Analytics, and Competitive Analytics. These solutions include specific analytics and reports based on the treasure trove of customer insights that are present in social media consumer conversations.
It’s a thrill to expand our product offering with these new solutions designed for specific business areas. As research has shown, a product launch is successful only 20 to 60 percent of the time. Our New Product Introduction solution will improve that ratio, as enterprises will derive new insight into their launch strategies.
The New Product Introduction solution leverages the power of our Social Media Pipeline and deep natural language-based analytics to rapidly uncover pre- and post-insights about a new product launch. The solution offers the following capabilities throughout the new product introduction lifecycle:
- Explore market perception and preference before the launch, uncovering areas of risk and opportunity.
- Track consumer reception in the early stages of the launch, providing insights around both advertising efforts and possible service issues.
- Make quick changes based on empirical data that uncovers issues, intent and expectations.
- Manage each phase of the launch to success.
Attensity will present and discuss the new solution during a complimentary webinar led by our VP of Solutions Engineering James Purchase on Wednesday (November 14) at 11am PT / 2pm ET. Register for free at: http://www.attensity.com/2012/11/07/attensitys-new-product-introduction-solution-webinar/
Attensity will also be at Text Analytics Summit West as a Platinum Sponsor this week (November 13-14) in San Francisco. The conference will feature a keynote and panel from yours truly! Hope to see you there!