Attensity Blog

  • Attensity Experiences Stellar Year With Exemplary Customer Renewal Rate, Social Analytics Platform Expansion and Industry Presence

    We’re thrilled to announce significant momentum in 2012. Attensity has seen a particularly strong year in terms of customer retention, product innovations and market impact. We’ve ended 2012 on a high note, just being named a bronze winner in the Enterprise Product of the Year category of the Best in Biz Awards, the only independent business awards program judged by members of the press and industry analysts.

    In the past year, Attensity has seen a customer renewal rate at above 99 percent. Of these enterprise customers, 90 percent are in the Global 2000. We’ve also increased our annual revenue by over 30 percent in 2012, compared to 2011, and have migrated over 90 percent of our customers to our newest architecture and SaaS platform.

    We’ve made it easier for customers to get started with our social analytics platform, with solutions designed to solve specific business challenges. The New Product Introduction solution is the first part of a series of analytics suites, providing marketing executives, brand and product managers with real-time research and insights about each phase of their product launch. It will be followed in 2013 by solutions tailored for Customer Care Analytics, Brand Analytics, Campaign Analytics, and Competitive Analytics.

    Among other new products launched in 2012, Attensity introduced its Social Media Pipeline, which powers the New Product Introduction solution and collects data from more than 150 million social media and online sources. The Pipeline uses the full power of Attensity’s patented semantic engines to transform the chaos of social chatter into actionable information for the enterprise. This backend component enables both deep analytics, as well as routing and response, to be performed against the universe of social media conversations in seconds, as they happen. The Pipeline was named one of KMWorld Magazine’s Trend-Setting Products for 2012, the ninth consecutive year Attensity has had a product on the list.

    Throughout 2012, we’ve been involved in a series of events, webinars and on-demand content featuring Social CRM use cases from some of the world’s leading brands. The events have included presentations from Attensity customers and partners at the Text Analytics Summit (Europe, East and West), Sentiment Analysis Symposium (East and West), Big Analytics (East and West) and Teradata PARTNERS.

    Attensity has also made itself a resource for analysis of timely topics by conducting its own research into social media conversations about a broad swath of topics in 2012, from the public reaction to the Facebook Timeline format for profile pages, to social sentiment toward the movie Rock of Ages, to the most buzzed-about athletes competing in the Summer Olympic Games, to the favored candidates in the presidential election.

    These analyses, combined with Attensity’s industry presence and product offerings, were major contributing factors to the accolades the company garnered in 2012, among them: a position in the coveted “Visionaries” quadrant of the Gartner 2012 “Magic Quadrant for Social CRM” report; a “CRM Rising Star” in CRM Magazine’s annual CRM Service Awards program; a slot on KMWorld’s “100 Companies that Matter in Knowledge Management” for the ninth consecutive year; a top vendor ranking in Hypatia Research Group’s 2012 Galaxy™ for Social Analytics & Intelligence; one of Information Management’s “40 Vendors We’re Watching”; and the most recent Best in Biz Award for Enterprise Product of the Year, for the Attensity Voice of the Customer Command Center.

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