This fascinating dynamic business we are in moves so fast, it is amazing to think that we have been doing it for 10 years. It is quite a balancing act to be both solidly grounded in what has proven to work while constantly … Continued
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Client Service in a Social Media Age
This interview is part of the 10th Anniversary Interview Series. I sat down with Pat Keegan, the VP of Services at Biz360, and this is what he shared with me about providing excellent customer service in a social media world. … Continued
Lessons From the Entrepreneurial Battlefield
The Biz360 10th Anniversary Interview Series continues as I interview You Mon Tsang, one of the co-founders of Biz360. I sat down with You Mon to talk about the company’s humble beginnings, building a killer team, following the entrepreneurial dream, … Continued
What Clients Need in The Age of Social Media "Firehose"
As part of the Biz360 10th Anniversary interview series, I have been chatting with several long-term employees of the company, from different job functions and perspectives. Most recently, I had a chance to catch up with Eric Israel, our … Continued
Marketing in the Web 2.0 World
As a marketer, oh boy do I know how things have changed! No longer do consumers listen to or watch advertisements. Directmail and mass emails get tossed into the wastebasket. Unless it’s a tailored communication or offer, buyers scoff at … Continued