Every year, the first question you hear the morning after the Super Bowl is generally not “what did you think of the game?,” but rather “what did you think of the ads?” So, what was it about the commercials, particularly … Continued

Welcome back! We continue our analysis of social media conversations related to this year’s pre-released Super Bowl ad campaigns. And, like the second half of most football games, our next set of analyses here holds even more excitement and surprises! … Continued

It’s that time of year again, and as with Super Bowls of years past, the cost to place advertisements remains staggeringly high. The base rate for a 30-second ad to air during the big game this coming weekend is a … Continued

If you’ve turned on the TV, tuned into the radio or surfed the web this holiday season it would be almost impossible to miss the massive marketing campaign that Roku has launched to drive sales of it’s new $49.99 Roku … Continued