Blog Archives

• Attensity Social Analysis of Super Bowl Advertising Campaigns (Part 1)

  January 30th, 2013 Author: jpurchase • 1 Comment
  Tags: Advertising, Axe, CBS, Coke, commercials, Kate Upton, Mercedes, pepsi, Skechers, social analytics, Social CRM, Social Media, SodaStream, Super Bowl, Taco Bell, Volkswagen, VW

  It’s that time of year again, and as with Super Bowls of years past, the cost to place advertisements remains staggeringly high. The base rate for a 30-second ad to air during the big game this coming weekend is a … Continued

• Attensity Ranked as “Victor” in Hurwitz and Associates’ Victory Index

  January 28th, 2013 Author: Catherine • No Comments
  Tags: Hurwitz, social analytics, Social CRM, Social Media, Text Analytics

  I’m excited to announce that Attensity has been positioned as a “Victor” in the Go-to-Market Strength category of Hurwitz and Associates’ Victory Index Report for Text Analytics. This market research assessment tool analyzes the technical capability and tangible business value … Continued

• Twitter Has Spoken: What Does the Social Community Think of Armstrong’s Confession?

  January 18th, 2013 Author: Holger Rath • No Comments
  Tags: analytics, Analyze, Attensity Analyze, Lance Armstrong, Oprah Winfrey, social analytics, Social CRM, Social Media, Text Analytics

  Attensity Europe analyzed more than 250,000 tweets in English related to last night’s confession by Lance Armstrong to doping. Attensity Pipeline delivered 48,000 tweets within just the first 30 minutes of Armstrong’s TV interview with Oprah Winfrey, a clear demonstration … Continued

• Attensity Media Real-Time Social Analysis of the Golden Globes Featured in The Hollywood Reporter

  January 16th, 2013 Author: sysAdmin • No Comments
  Tags: Attensity Media, Golden Globes, Social Analtyics, Social CRM, Social Media

  The awards season has arrived, and Attensity Media, Attensity’s media and entertainment arm, is ready for its close-up with its analysis of what viewers are saying in social media about award winners, losers, presenters and other beautiful people – in … Continued

• Attensity’s Top 5 Predictions for Social Media Engagement Trend in 2013 (Part 2)

  December 21st, 2012 Author: Catherine • No Comments
  Tags: predictions, Social Analtyics, Social CRM, Social Media

  Welcome back! In Part 1 of this article on social media engagement, I described Attensity’s predictions related to the shift in social media “ownership” and mobile usage. Now read below for three more trends we see in the next year. … Continued