The Olympics is one of my favorite things to watch every couple of years. So, we decided to use Attensity’s social media analytics to find out the sentiment toward this year’s games and the key athletes. Using Attensity Analyze, the … Continued

What initially seemed like a polarizing movie (due to its star, Tom Cruise, and musical genre) has turned into an overall very positively received topic on social media – yet not one that has translated into actual theater attendance. Using … Continued