I have been watching the academic debate trying to define SocialCRM for the past 6 months. Lots of time has been spent arguing about what I feel is simply using social technologies to improve your customer relationships. CRM is the process of managing your customer relationships. Now with Social CRM you cant “manage” or control [...]
Social Media Monitoring, Measurement and SocialCRM – A Business Perspective
Posts by Brad Brodigan
Less Defining, More Doing
What’s next for Social CRM…and Biz360?
I’m very excited to announce that Biz360 has been acquired by Attensity Group. This is great news for our customers, Attensity’s customers, and for the marketplace. When Biz360 was founded 10 years ago, we had a mission to help companies understand what was being said about them and know what to do about it. As [...]
Biz360 Makes It Easier To Get Started Monitoring Social Media
We are excited to announce a new version of Biz360 Community Insights targeted at getting individual users immediate access to the online service in order to quickly start monitoring social media activity. The new release has many exciting features which we will be talking about in more detail over the next few weeks, one of [...]
In Social Media Monitoring and Analysis, Topic Definition Is The Difference Between Good and Bad Results
With so many different tools to use to measure and engage in social media, it is important to understand how you can get such different results while searching for the same thing on different platforms, or even how some platforms like Google return different results at different times. If you care about accurate metrics or [...]
Swine Flu OR H1N1 – Who cares what it’s called?
In April of 2009, corporate giants including Tyson Foods, Smithfield Foods, and Bob Evans successfully convinced the U.S. Departments of Agriculture and Health and Human Services to stop using the name Swine Flu and instead use H1N1. However, we live in a new world where information cannot be controlled by a few media outlets. Most people still think of it as Swine Flu… despite 5 months of concerted effort to move the conversation away from the term Swine Flu, in the past 7 days the term Swine Flu was used 26% more than the term H1N1 across social media blogs, forums, and micro-blogs.
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