Posts by Catherine van Zuylen

• The Future of Text Analytics

  November 14th, 2011 • Author: Catherine van Zuylen • No Comments

  Tags: future of text analytics, Sentiment Analysis, social analytics, Text Analytics Summit, Voice of the Customer

  Last week I gave a talk on “The Future of Text Analytics” at the Text Analytics Summit in San Jose, California. And while futurecasting is usually a subject for December blog reflections, I figured since Starbucks has already rolled out the Red Cups, it would be appropriate to share with you some of my thoughts [...]

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• Groupon Part 2: Does Opinion Translate Into Action?

  February 8th, 2011 • Author: Catherine van Zuylen • No Comments

  Tags: Social Media, Text Analytics

  Using Attensity Analyze to drill more deeply into the intent of Groupon and Chrysler commenters

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• Why having a social media strategy is a bad idea

  January 12th, 2011 • Author: Catherine van Zuylen • No Comments

  Tags: multi-channel voice of the customer, Social Media, Text Analytics

  It’s interesting that with the rise of social media, companies seem to have unlearned everything they learned about integrated marketing and service in the email and ecommerce “revolutions” in the past. Many companies are hopping on the “social media” bandwagon this year, launching social media initiatives in specialized groups to listen to and engage with [...]

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• Making it Work in 2011!

  December 27th, 2010 • Author: Catherine van Zuylen • No Comments

  Tags: Customer Experience, Social Media

  Are you familiar with the Tim Gunn phrase “Make it Work”? The idea behind this phrase is that you need to deal with the situation at hand and make the best of it with the resources you have available to you. As we reach the end of an economically chaotic 2010, that’s good advice for [...]

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• Tidbits from Defrag

  November 18th, 2010 • Author: Catherine van Zuylen • No Comments

  Tags:

  I’ve been spending the last day at the Defrag Conference, which is basically two days of being surrounded by smart people discussing amazing things. If you’ve been following me on Twitter, you’ve been reading some of my takeaways from day one. If not, here are three tidbits from the first three keynotes: Alex Wright, author [...]

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