Social Media Monitoring, Measurement and SocialCRM – A Business Perspective

Posts by Darian Shimy

  • Calculating the Conversation for Efficiency

    November 5th, 2009 • Author: Darian Shimy • 4 Comments

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    For the purposes of this blog post, when I refer to a ‘post‘, I am referring to a datum of social media.  This can include a blog post, discussion forum, video, picture, etc.  When I refer to ‘sharing a post‘, I am referring to a post being bookmarked, voted, linked, tweeted (or re-tweeted), commented, etc. [...]


  • Google's Metrics are Meaningless

    October 29th, 2009 • Author: Darian Shimy • 4 Comments

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    One question I often get asked is, “Why can’t I use Google Blog Search to track my coverage?”  There are a variety of reasons one would not want to do this, most importantly, Google’s metrics are meaningless. To demonstrate the flaws in Google’s metrics, I decided check out the blog coverage from Google Wave.  Doing [...]


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