Social Media Monitoring, Measurement and SocialCRM – A Business Perspective

Posts by Maria Ogneva

  • Some Sad News

    November 11th, 2010 • Author: Maria Ogneva • 4 Comments

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    Dear friends, customers, bloggers, analysts and the rest of our industry: it saddens me to share this news with you. I’m writing this post to let you know that as of today, I will no longer manage social media for Attensity. I have decided to leave to pursue another opportunity with an early stage startup. [...]


  • The Six Stages of Social Customer

    October 5th, 2010 • Author: Maria Ogneva • 2 Comments

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    The Social Customer is not a figment of your imagination; she’s here kicking social media butt and taking names. She wants to engage with you, the brand, but only when appropriate and convenient for her. Just because you are listening, does not mean that she wants to talk. Tools like Attensity Respond For Social Media [...]


  • Announcing: Attensity Respond For Social Media

    October 5th, 2010 • Author: Maria Ogneva • 2 Comments

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    It’s finally here! For a lot of us here at Attensity, as well as many of our partners and customers, Attensity Respond for Social Media is a much anticipated launch and a natural blend of the capabilities of Attensity360 and Attensity Respond. I feel a bit like a a kid opening up a carefully wrapped [...]


  • The Social Network Opens To Strong Social Media Reviews

    October 4th, 2010 • Author: Maria Ogneva • No Comments

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    The Social Network, the cinematic account of Mark Zuckerberg’s meteoric rise to power and money as the CEO and founder of Facebook. Of course, like most successes, Zuck has been an overnight success 5-ish years in the making; however, the success of Facebook is anything but trivial. Whatever you say of the movie and its [...]


  • Don’t Be A Creepy Brand: Lessons In Social Media Listening & Engagement [Video Tip]

    September 29th, 2010 • Author: Maria Ogneva • No Comments

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    Can you hear these voices? Brand: “Hey, social customer, I can hear you when you talk about me, my competitors and my product category. Even when you are considering my competitors for a demo, why don’t I pitch you my service? You might as well check out one more…” Social customer: “Oh no… Creepy brand [...]


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