There is no better way to get good press than to do interesting things. With so many software applications out there already, it’s often best to pick a niche, do it well, and then integrate with other similar applications that will benefit your customers. MySpace used to be one of the biggest social networks on [...]
Social Media Monitoring, Measurement and SocialCRM – A Business Perspective
Posts by Michelle Greet
How to Get Better PR in Software? API Integrations
Biz360 CMO Tony Priore to be at the Real Time Web Summit Oct. 15
Consumers are participating more and at a faster rate on the web than ever before. Instead of merely being big, the companies that seem to be winning out are those that are the most agile to listen, anticipate and then act on what is being said. These real-time interactions bring up entirely new issues for [...]
Is H1N1 Getting Blown Out of Proportion?
According to CNN, there are 900 documented cases of the H1N1 virus. Let’s compare that to how much chatter there is about it on the web: Our coverage indicated that in its lowest covered day, H1N1 received two and half times as many mentions as there have been total cases since its discovery. However, there [...]
Did the FCC Score a PR Win with Net Neutrality Statement?
Net neutrality. It’s the idea that the net should be open and uncontrolled by major broadband providers. While politicians have been mixed on the issue, most leaders in the web space agree that giving broadband providers access to control how much bandwidth is allocated to whom could slow progress for many sites on the web. [...]
Is Any Press Good Press? The Kanye West Debacle
If you missed it, Kanye West interrupted Taylor Swift’s speech at the Video Music Awards to announce that Beyonce had one of the best videos of all time. Let’s see how this affected mentions of Kanye West: As you can see, Kanye went from mentions in the hundreds to mentions in the tens of thousands. [...]
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