Social Media Monitoring, Measurement and SocialCRM – A Business Perspective

Posts by Manya Mayes

  • Tweetbombs – the new crowdsourced fraud

    Tweetbombs, Googlebombs and Politics When I got into the office Monday morning, I started my daily social media review and happened to notice a lot of very similar tweets on the subject of “text mining” by different TwitterIDs sharing very similar bio photos. Later that day, a colleague sent an article on “Twitter bombing,” titled how ”Cyber Attacks May Have Affected Massachusetts Senate Election” [...]


  • Context – the key to social media analysis

    July 12th, 2011 • Author: Manya Mayes • No Comments

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    Oh, the intricacies of written language where, depending on context, ‘ripped’ can be related to abs but not paper. But abs is related to abdominals and not anti-lock brake systems, again depending on context. But ABS might be deployed in the presence of abs! It all comes down to context. And, what text analytics company understands context better than Attensity? (rhetorical [...]


  • Text Analytics in 2011

    January 6th, 2011 • Author: Manya Mayes • No Comments

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    In the 12+ years I’ve been involved in the text analytics space, the bulk of text analytics applications have been driven by regulatory compliance. The intelligence community uses text analytics to mine numerous channels for threats to national security(think DARPA and In-Q- Tel, backed by millions of dollars of government funds), pharmaceutical companies analyze trial [...]


  • The Role of Text Analytics in Social Media Career Paths

    December 3rd, 2010 • Author: Manya Mayes • No Comments

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    I just read Brian Solis’ very interesting article on Social Media and The Tale of Two Career Paths.  Brian describes a timeline, if you will, littered with hurdles and roadblocks like realms of responsibility, political red tape, ownership battles, measurement, monitoring, then the realization that efforts don’t matter.  Jeremiah Owyang of Altimeter Group published ”Career Path of the [...]


  • Social Media Comments – Fact Or Fiction? Find Out With Text Analytics.

    July 28th, 2010 • Author: Manya Mayes • 11 Comments

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    I just read Seth Grimes’ article on Expert Analysis: A Case for Socialization of Data.  What a great article and very timely, too!  Seth’s comment “people post facts (true or not)… to blogs, Facebook, Twitter, …” provided real food for thought (cheese, if you will) and left me thinking about the need to apply advanced [...]


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