Posts by Pat Keegan

• In Social Media Monitoring, Focus Pays Big Dividends

  January 15th, 2010 • Author: Pat Keegan • 7 Comments

  Tags: blog search, Community Insights, Social Media, social media measurement, social media monitoring, social media research

  The volume of social media content can be overwhelming, even with the best designed search strategy. And even then, there is the always ubiquitous spam problem… Because of these challenges, focus is key in navigating your way through the social web. How do I focus my search to make sure that my results stay relevant? One [...]

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• What is Leadership?

  April 27th, 2009 • Author: Pat Keegan • 5 Comments

  Tags:

  Is being a leader something you are, or something you do?  Many people have asked this question.  I am not sure what the correct answer is, maybe it is both.  But it is something I have been thinking about since a recent business school grad asked me, “what makes a good leader?”.  So I made [...]

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