Posts by Steve Foster

• Economic Crisis – PR Best Practices

  May 26th, 2009 • Author: Steve Foster • 1 Comment

  Tags: AIG, automotive companies, economic crisis, financial companies, financial crisis, GM, media crisis, pr crisis

    The current U.S. economic environment is certainly a trying time for most businesses but eventually this period will end giving rise to unique business opportunities for firms that are correctly positioned.  Biz360 was asked a novel business question by a top-tier firm in Silicon Valley to help them in formulating their “break-away” strategies.  Specifically:  [...]

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• The Rise and Fall…and Rise of Market Research

  February 19th, 2009 • Author: Steve Foster • No Comments

  Tags: consumer insights, consumer research, online market research, opinion insights, product research, research accuracy, traditional market research

  Key issue with marketing research.  Overcoming a common, but frequently overlooked, weakness in many marketing research studies — many marketing research professionals go to great lengths to discover what are the right issues andthe right topics for their research studies.  Such exploratory research may utilize tools such as focus groups, diads, or simply chatting with [...]

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