Social Media Monitoring, Measurement and SocialCRM – A Business Perspective

Posts by Tony Priore

  • What goes around…

    June 16th, 2009 • Author: Tony Priore • 1 Comment

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    Social media is a universe than seems to be swallowing everything in its path. If you’re like most marketers, you’ve heard enough about it to give you heartburn:   “The consumer controls your brand message now” “The traditional way of marketing is dead” “You need to listen to consumers and engage in a dialogue with [...]


  • Romney Surges to Within One Point of McCain in Florida Media Impressions

    January 29th, 2008 • Author: Tony Priore • No Comments

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    Nothing grabs the media’s attention like a good rivalry, just look at how the Clinton-Obama contest has helped the Democrats’ press coverage skyrocket past the GOP’s over the past few months. Over the past week, Romney has moved from third place to within one percentage point of John McCain in Florida media impressions. Strong poll [...]


  • European Media Favors Democrats More Than Does U.S. Media

    January 24th, 2008 • Author: Tony Priore • No Comments

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    We’ve all heard arguments about whether or not there’s a liberal bias in the U.S. media. Politics aside, I think the one truth most of us could agree on is that there’s a media bias toward stories that generate readers (and stories that are easy to file, which is where good PR comes in). At [...]


  • Building for the Future – First Week as CMO

    February 12th, 2007 • Author: Tony Priore • No Comments

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    Our Secret Ingredient I was working on another business when I received a call from Brad Brodigan, CEO of Biz360. I worked with Brad in the past and have a great deal of respect for him professionally and personally. So when he shared the story of Biz360 with me and the ambitious vision for the [...]


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