I read the following blogpost on CustomerThink earlier this week, and it made me think about the importance of strategy. In his article, Lior Arussy says: “At the core of social CRM success must be not the tools but the organizational readiness to act. Both through executives’ readiness to listen and commitment to act combined with [...]
Social Media Monitoring, Measurement and SocialCRM – A Business Perspective
This page contains all post tagged with 'engagement'
Without Strategy Your Social CRM Efforts Will Fail
I Want To See Your Face, Not Your Logo
As social media has been catching on and commanding mainstream attention, as legions of folks started following the tweeting Oprah and Ashton Kutcher, businesses have started to adopt social media into their marketing, PR and operations mix. Because social media is not a silo, but rather cuts across multiple organizational silos and departments (if that’s [...]
Ten Best Practices of Online Engagement – Part 2
This is part 2 of my top 10 best practices of online engagement. Part 1 describes practices 1-5, while this one finishes up with 6-10. The best practices listed below can be applied to engaging as individual as well as corporate brands. 6. Build relationships; become genuinely interested in people As you participate more and [...]
Ten Best Practices of Online Engagement – Part 1
Congratulations! You have entered the world of social media and are actively listening, monitoring, reading, and dipping your toes into engaging in conversations. You are monitoring social media mentions and measuring sentiment of yourself and your competitors. Moreover, you are tracking larger industry trends, trying to understand what customers want, and listening for purchase intent. [...]
Customer Segmentation for The Social Media Age
This post was inspired by Tuesday’s #SM48 Twitter chat led by Ken Burbary. This particular chat, hosted by Hashtag Media is a weekly gathering of likeminded social media practitioners who discuss a particular topic within social media. This week’s topic was “segmentation”, which fascinated me right off the bat, due to my background in both: traditional [...]
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