Marketing Brilliance or Knee-Jerk Reaction to Social Media? Anyone who has followed Coca-Cola’s “Arctic Home” campaign knows that Coke recently inverted the coloring of its Classic Coca-Cola can. The “Arctic Home” project is a collaboration with the World Wildlife Fund designed to raise awareness (and donations) for the plight of the polar bear. As part [...]
Social Media Monitoring, Measurement and SocialCRM – A Business Perspective
This page contains all post tagged with 'social customer'
Social Analysis: Coca-Cola’s White Can Turnaround
Free On Demand Webinar: What Social Customers Can Tell You About Your Business – Telecom Industry Focus
What: What Social Customers Can Tell You About Your Business: Real Examples of the Good and The Bad from the Telecom Industry Webinar When: At your convenience Cost: Complimentary with Registration (form below) Recent advances in text analytics have made it possible for companies to analyze unstructured text from customer comments captured in call center [...]
Ten Steps To Improving Your Customer Experience
Giving your customers (current and potential) the most flawless and seamless user experience is one of the hardest tasks that any business may face. It’s difficult for several reasons, two of which are: Firstly, you have to take yourself out of your own shoes and put yourself in the customer’s shoes: what is her pain [...]
Introduction To The Social Customer And Social CRM [Webinar-on-demand]
Update: Enjoy this recorded panel discussion with Chess Media Group’s Jacob Morgan, Comity Technology Advisors’ Mitch Lieberman, and Attensity’s Maria Ogneva A little while ago, we co-produced a whitepaper cals led “Introducing the Social Customer” with Chess Media Group. This whitepaper aims to do exactly that: introduce the social customer and the disruptive effect that she has had [...]
Walk A Mile In His Shoes
This post was inspired by Phil Simon’s post yesterday on Mike 2.0, the open source standard for information management, as well as many other blogposts. Phil’s post talks the poor customer experience that is created when members of the organization (across departments or even in the same department) do not have access to the same [...]
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